Poem Analysis for Lullaby for Insomniacs - 859 Words

At first glance at the poem â€Å"Another Lullaby for Insomniacs† by A.E. Stallings, it can seem like the subject is insomnia just for the title but it has more than depth than that. In order to understand what the theme of the poem is, readers must analyze is line by line. After doing so, you should come to realize that the theme is that theirs this guy who’s broken hearted over his lover who moved because he didn’t put a ring on her finger and now he can’t sleep over it. Numerous readers don’t look inside a poem like they should to really find out what it means. Anyone can look at the title and come up with a subject or theme about the poem and it can be completely irrelevant to the poem. So you should always read it more than once. Try†¦show more content†¦This poem is a rhyming pantoum poem, which is represented by the repeated words and the rhythm of the poem. Theirs is also no uses of a simile or metaphors on this poem, but this poem does contain a great deal of imagery. What is imagery? Imagery can be described as the visualizing the mental images, figures, or things of the text. Imagery in this poem is important, because it helps give the reader a visual of the theme and can also help to understand it a

Diary of Emotions Free Essays

The Diary of Emotions made me realize that a person could feel a number of emotions in a single day and that each emotion is triggered by different situations and it affects us physically and mentally (Cornelius, 1996). Based on the entries on my diary of emotions for three days, I more or less felt happy during those times and also had several anxious periods. When I felt happy, I had a smile on my face, like someone was tickling me. We will write a custom essay sample on Diary of Emotions or any similar topic only for you Order Now When I go about my work, I just breeze through it and I don’t worry about anything. I feel that my body is full of energy, that I am not tired at all and that I want to have a good time. Sometimes I feel that my heart beats more than the usual, sometimes I feel warm and sweaty, but in a good way. When I am happy, I think good thoughts and laughter comes easily. But when I was anxious, my body manifested several changes, one was that I was sweating profusely, and my hands had fine shakes. I also felt a little headache and my heart beat was racing and it’s almost I am at the verge of tears or exasperation. Then I was thinking of worst case scenarios if ever I was late for class or my friend would not talk to me when I approached her, or when I was waiting for the exam. There was also a period when I was upset and felt guilty. When I was upset I felt terrible, I couldn’t get my thoughts together and I felt like crying. It felt that there was a chunk of wood on top of my head weighing me down. I also kept repeating the event in my head the one I was upset about. After getting upset, I felt guilty that I quarreled with my friend knowing that I should have not snapped at her like that. Guilt though was more difficult to define, the physical changes was quite the same as being upset, but in a lesser degree but I was thinking of how I could patch up with my friend and planning what to say to her when I see her. Being angry was exhausting, it seemed that my head was bursting and my heart was beating so fast, and then angry words just came out of my mouth and I felt justified at saying it. I was thinking of how to get even, how to hurt her as much as she did me. After which I felt like water in the pot simmering and still heated up. Fear was actually like being anxious angry but there was something else, I was quiet and trembling all over. I was afraid that I might fail the test and mentally I was imagining what would happen if I failed it. Feeling sad was like the opposite of being happy, I felt heavy, I did not want to eat and move around or to work on anything. Surprise and feeling relieved was like being happy and being interested felt like I wanted to know more about the movie, that I was glad I was watching it, I was attentive to the story, I was listening intently and I think my eyes were very alert then. This exercise actually helped me learn how to identify my emotions and by paying attention to what it is then allowed me to think about how we are sometimes overwhelmed by what we feel in a certain situation. How to cite Diary of Emotions, Papers Diary of Emotions Free Essays Experiencing different emotions have been a normal part of my daily life and thus having to take notice of it and be keenly aware of the physiological and psychological aspects of the emotion made me think of how difficult it is to fully explain emotion. Usually, what stays with our memory are the emotions that are intense and powerful, like anger, sadness and happiness, while the fleeting emotions of annoyance, impatience, worry and anxiety are taken for granted. With the emotion diary I was acutely aware of what I was feeling but rather had difficulty in naming what I felt or in identifying what kind of emotion I was feeling. We will write a custom essay sample on Diary of Emotions or any similar topic only for you Order Now A number of theories have tried to explain human emotion. Since emotion is a subjective experience and that mush of it is experienced physically, then the theories that explain emotion do so by looking into the biological and psychological components of emotions. The James-Lange (Atkinson, et. al. , 1996) theory says that the biological component of emotions such as physiological arousal and facial expressions are most influential in producing the subjective experience of an emotion. The theory argues that because perception of autonomic arousal constitutes the experience of an emotion and because different emotions feel different, there must be a distinct pattern of autonomic activity for each emotion. Thus, when my heart beat races and the hairs at the back of my neck rise, I feel fear and so I cower in my seat or close my eyes as I watch a horror movie. On the other hand, the cognitive appraisal theory of Schachter and Singer (1962) espoused that cognitive appraisal are sufficient to determine the quality of emotional experience, thus if people could be induced to be in a neutral state of autonomic arousal, the quality of their emotion would be determined solely by their appraisal of the situation. Hence, upon observing my surroundings wherein I was in front of the TV inside my house with all the doors and windows locked, I would feel that being afraid of the movie is childish and hence I would stop being afraid. Based on my experience, I could say that to be able to have a complete understanding of emotions, one must take into account the biological and the psychological aspects of the emotion. With the various intensity and kinds of emotions that we go through in a single day, it is unrealistic to say that emotions are entirely biological or physiological or that it is purely psychological. How to cite Diary of Emotions, Papers

Reflective Writing for Journal of Cleaner - myassignmenthelp.com

Quesstion: Write about theReflective Writingfor Journal of Cleaner Production. Answer: The increase of population is increasing the human waste and the disposal places are becoming limited. Environmental hazards are being experienced with improper disposal of the wastes and this has led to the waste-to-energy (WTE) supply chain as a method of reducing the environmental issues (Monlau, et al., 2014). The energy sector is facing shortage since the coal sources are being depleted and new methods need to be devised. In addition, other concepts such as energy recovery from agricultural residues through anaerobic reactions (AD) have taken the shape to enhance the generation of electricity with increased demand (Shu-Yuan et al., 2014). The AD technology is looking a promising alternative for the depleting fossil fuel sources in the world. From the journal on Applied Energy, it is clear that the AD are promising future of energy sector regardless of the several setbacks which the method has. The main focus is just needed on the production methods of the energy and it will be able to provide massive benefits. I was able to note that different materials can be used for the production of the energy (Abadie, Ortiz and Galarraga, 2012 and Monlau et al., 2013). Combining anaerobic digestion and digestate pyrolysis can be a future where the fossil fuels will not be needed. Almost all the agricultural wastes can be used for the energy production and therefore enhance the sustainability. All these are wastes and they bring out the idea of WTE in energy production (Monlau, et al., 2014). Moreover, the idea of WTE is bigger than the agricultural sector and is able to extend to other wastes, which are disposed out and be used in energy production. With an increase in demand, the article is able to teach that the WTE is applied to cater for the additional demand, enhance the waste management and control of greenhouse gas emission (Shu-Yuan et al., 2014). For me it is clear that there are different WTE technologies, which can be employed, top enhance the energy production and control of waste management. Bio-heating, incineration and co-digestion are some of the key technologies which enhance the idea of WTE. I was able to realize that all these technologies are able to convert the bio-based wastes into bio-based fuel and energy. The knowledge on the different alternative methods of energy provision is much nourishing considering the way the wastes is able to affect our immediate environment. With the increased focus to increase the environmental sustainability, the WTE and AD are future of energy sources in the world. This knowledge is essential for entrepreneurs to help them develop energy for their communities with the available resources. I am able to hope that the implementation of the knowledge on these journals will help in enhancing the environment quality and enhance the economic growth. This will be critical to resolve issues, which arise between greening and growth. References Abadie, L.M., Ortiz, R.A ., Galarraga, I. (2012). Determinants of energy ef?ciency investments in the US. Energy Policy 45, 551 e566 . Monlau F, Barakat A, Trably E, Dumas C, Steyer JP, Carrere H. (2013). Lignocellulosic materials into biohydrogen and biomethane: impact of structural features and pretreatment. Critical Rev Environ Sci Technol;43:260322. Monlau, F., Sambusiti, C., Antoniou, N., Barakat, A., and Zabaniotou, A. (2014). A new concept for enhancing energy recovery from agricultural residues by coupling anaerobic digestion and pyrolysis process. Elsevier. Journal of Applied Energy 148 (2015) 3238 Shu-Yuan P, Michael A. D., I-Te H., I-Hung L., E-E Chang and Pen-Chi C., (2014). Strategies on implementation of waste-to-energy (W TE) supply chain for circular economy system: a review. Elsevier Journal of Cleaner Production 108 (2015) 409e 421

Study Management free essay sample

Managing Success in a Dynamic Online Marketplace Keihin Aircon NA, Inc. Lean Manufacturing Is a Process Whose Time Has Come E- Trade and Wells Fargo:The Business Case for Clicks and Bricks e-Commerce Microsoft and Dell:The WWW is Anything but Business as Usual chapter 10 DECISION SUPPORT SYSTEMS Allstate Insurance,Aviva Canada, and Others: Centralized Business Intelligence at Work Wal-Mart, BankFinancial, and HP:The Business Value of AI Proctor Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting chapter II The Rowe Coso and Merrill Lynch:The ROI Process in Business/iT Planning Johnson Controls and Bank of New York:The Challenges of Global Application Integration Corning Inc. : Business/iT Planning Strategies in Challenging Times Cincinnati Bell: Change Management Challenges of Business Convergence chapter   Blue Cross, ATTWireless, and CitiStreet: Development Challenges of Self-Service Web Systems InterContinental Hotels, Del Taco,and Cardinal Health: Implementation Strategies Du Pont and Southwire: Implementing Successful Enterprise Information Portals Wyndham International and Amazon. We will write a custom essay sample on Study Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page om: Cost-Effective IT chapter F-Secure, Microsoft, GM,and Verizon:The Business Challenge of Computer Viruses Geisinger Health Systems and Du Pont: Security Management The Federal Reserve Bank:Creating a Sound Software Patch Management Strategy Online Resources, Lehman Brothers, and Others: ManagingNetwork Security Systems chapter Chicago Board of Trade: From Failure to Success in Managing Information Technology Global Exchange Services and Allstate: Challenges and Solutions in Offshore Systems Development Bio-ERA and Burlington Northern Santa Fe:The Business Case for Global Collaborative Development Avon Products and Guardian Life Insurance: Successful Management of IT Projects APPENDIX Nike: Recovering from SupplyChain Disaster Citigroup GClB:Measuring IT with IT Robot Scientist:A Machine with a Mindof Its Own eBay,AOL,PayPal,and Others: Gone Phishing ATTWireless Self-Destructs Recreational Equipment International: Scaling the e-Commerce Mountain

Elizabeth essays

Elizabeth essays Since the 20th Century mankind begins to tell story about human accomplishments through pictures and gives birth to Hollywood. Movies narrate myths and legends, stories of battles and conquest that is based on events that have happened or recent events. In this case, the story is based on an actual person in history, the Queen of England, Queen Elizabeth I. Cate Blanchette has the leading role in ELIZABETH and displays the Queen as a heroine. This heroine image grabs many viewer attentions; the movie is nominated for many Academy Awards and in the Golden Globe Awards, Blanchette has won the Best Actress in Drama for her role and has made ELIZABETH popular among some of the 1998s movies. In Robert B. Rays article, The Thematic Paradigm, Ray talks about the out law hero and the official hero and the way they appeal to the American imagination. The Queen in the movie fits the American dichotomies and Rays analysis; Elizabeth embodies the diametrical opposite traits and her two-sid ed characteristics do indeed been designed (by director Shekhar Kapur) to appeal to a collective American imagination... (Ray, 299) Elizabeth heroic characteristics are a blending of the outlaw hero and the official hero and presents the historical Queen as the reluctant hero; an unruly monarch with an opposing characteristic of a powerful warrior who is also vulnerable to love. According to Rays article, in the myth of American culture there is the traditional dichotomy of individual and community that generates two kinds of hero: the outlaw hero and the official hero. These two types of heroes are defined from a dichotomy because their heroic traits oppose one another. First, there is the age difference in which the way they act points out different images. For instance, the outlaw hero is the one who...

A Perfect Response to an Imperfect Storm

A perfect response to an Imperfect storm Twelve days. That’s how long it took for Mississippi power to restore electric power to the heavily damaged areas of southern Mississippi after hurricane Katrina slammed into the Mississippi gulf coast on august 29, 2005, with 145-mph winds and pounding rain. That’s remarkable, given the devastation that news photos and television newscasts so graphically displayed. It’s something that even the federal and state governments could not accomplish. How bad was the damage company employees dealt with? One hundred percent of the company’s customers were without power.Sixty-five percent of its transmission and distribution facilities were destroyed. And yet, this organization of 1,250 employees did what it had to do, despite the horrible circumstances and despite the fact that more than half of its employees suffered substantial damage to their own homes. It speaks volumes about the cultural climate that the managers of Mississippi power had created. As a corporate subsidiary of utility holding company southern company, Mississippi power provides electric services to more than 190,000 customers in the Magnolia state. When Hurricane Katrina turned toward Mississippi. Managers at Mississippi power swung into action with a swift and ambitious disaster plan. After Katrina land fall, Mississippi power management team responded,† with a style designed for speed and flexibility, forget thing done amid confusion and chaos. † David Ratcliffe, senior executive of southern company said, â€Å"I could not be prouder of our response. † What factors led to the company’s ability to respond as efficiently and effectively and effectively as it did?Imagine this is your second day at work as a manager supervising a team of financial analysts in the major technology corporation. Your boss the chief financial officer, calls you in and asks you to have your team find â€Å"creative† ways of improving sales figures. Look back at the framework in exhibit 3-8 and think about the potential consequences as you decide which of the following option you will choose, and why. Option A: Call a meeting of your analyst team and present the boss’s request as a hypothetical challenge designed to sharpen their skills. Present the results to your boss without telling the team. Option B:Work by yourself to dream up a few outlandish, impractical ideas so you can avoid being seen as someone who is not committed to your company’s success. Option C: Privately discuss the situation with the human resources manager who hired you (or another manager you trust) and explain why you are concerned about your boss’s request. One key element is the company’s can-do organizational culture, which is evidenced by important values inscribed on employees’ identification tags â€Å"Unquestionable trust, Superior performance, Total commitment. † Because the values were visible daily, employees knew their importance.They knew what was expected of them, in a disaster response or in just doing their everyday work. In addition, through employee training and managerial example, the organization had, â€Å"steeped its culture† in Stephen covey’s book, The 7 habits of highly effective people. (The company’s training building – the covey Center-flooded during the storm. ) These ingrained habits-be proactive; begin with the end in mind; put first things first; think win/win; seek first to understand then to be understand; synergize; and sharpen the saw-also guided employee decisions and actions.Another important element in the company’s successful post-storm response was the clear lines of responsibility of the 20 â€Å"storm directors,† who had clear responsibility and authority for whatever task they had been assigned. These directors had the power to do what needed to be done backed by unquestionable trust from their bosses. Said one, †I don’t have to ask permission. † Finally the company’s decentralized decision making approach to contribute to the way in which employees were able to accomplish what they did. The old approach of responding to a disaster with topdown decision making had been replaced by decision making being push further down to the electrical substation level, a distribution point that serves some 5,000 people. Crews working to restore power reported to these substations and had a simple mission – get the power back on, â€Å"Even out –of –state line crews, hired on contract and working unsupervised, were empowered to engineer to there solutions. † What the crews often did to â€Å"get the power back on† was quite innovative and entrepreneurial.Would these stack holder change if there was a disaster to which company had to respond? Answer: Stakeholders are the groups and individuals who affect and are affected by the achievement of the organization’s mission, goals and strategies. Providing electric services to more than 190,000 customers in the Magnolia state is important to Mississippi power and stake holder. To provide electric services, to more than 190,000 customers in the Magnolia state; trust among stack holder is very important. Unquestionable trust, Superior performance, Total commitment will be the concern among the stake holders. Another important element is, clear lines of responsibility in case of stake holder. Yes, these stack holder change if there was a disaster to which the company had to respond. The reason behind it is, they learn a lot during the disaster and learn the importance of togetherness and planning. 2. What could other organization learn from Mississippi power about the importance of organization culture? Answer: There are so many lessons learned from the case of Mississippi power to all the organizations and individuals as well. The important learned is, to maintain the good culture of organization.Along with that, respect each other is one of the aspect all the organization can learn from Mississippi power case. Since, values were visible daily, employees knew their importance. Another point is, we should be ready with the disaster recovery plan and we should keep on working on that. One more point the other organization learn is, decentralized decision making approach to contribute to the way in which employees were able to accomplish what they did. Avoid responding to disaster with top down- decision making, instead; decision making being push further down ground level.

Explain the concept of precedent, making specific reference to the Essay

Explain the concept of precedent, making specific reference to the doctrine of promissory estoppel as developed in the case of C - Essay Example The achieved stability allows for predictability in law in addition to offering some degree of individual rights security. Precedent also ensure that the law only develops with regards to the changing view-points of communities, thereby, reflecting, more accurately, the expectations and morals of the community. The concept of precedent makes a system adaptable to changing and varying circumstances; rational, highly practical, and puts into consideration various human experiences2. The doctrine of precedent also referred to stare decisis, is not only the most important aspect of Common Law, but is indeed a distinctive feature of the said tradition. It is true that, for dynamism and coherence, Common Law depends on precedent for the preservation of its tradition. Therefore, what is this concept of precedent, which is so much a key part of Common Law? Precedent is an expression-shorthand-of stare decisis, which means to stand by the decisions3. In practice and theory, the concept of pre cedent implies that courts of lower cadre must follow or ensure their decisions are in tandem with those of courts of higher cadre in questions of law, and that, those higher courts should, by themselves, depart from decisions that they had prior made on questions of law, only in the event that there are important reasons for them to do so4. In simpler terms, the concept of precedent requires that court stand by their decisions in questions of law that are similar. The principles of precedent apply to decisions interpreting positive law as much as it applies to customary laws5. It should be noted that, in the event that lower courts fail to follow precedent of a higher court in its decision, chances are, such decisions can be reversed in appeal. In the case of ‘Central London Property Trust Ltd V. High Trees House Ltd [1947] Kb 130’, 1947, in which Central London had sued High Trees House for full payment of rent despite their previous agreement in 1940, where High Tree s House was to pay rent reduced by half6, is a perfect example of how the concept of precedence has been utilized in making decisions of questions in law. Judge, Lord Denning, J., in his ruling or judgment, that the full rent was payable from mid-1945 when the flat was fully occupied, followed past precedent from previous decisions such as that in the case of Hughes v Metropolitan Railway Co7. According to the principles of precedent, a court can only depart from past precedent only with strong justification. Deviation from precedent is permissible in the event that earlier decision has obvious error or the principle of law that the precedent established is not reasonable; or in the event that there are changes in law that render the reasoning behind the earlier decision weak8. This is evident in Judge, Lord Denning, J., judgment, which in his continued obiter statement; he claims that Central London would not have been able to receive full rent if they had tried to claim it from 19 40 onwards. This statement was not in binding with precedent; however, it led to the creation of the doctrine of promissory estoppel. The judge reasoned that, in the event that a person lead another person to believe that he/she will not enforce strict legal rights, the courts are obliged to prevent them, at a later stage, from doing so9. Courts have the obligation of distinguishing its case from precedent already established in the scenario where the facts in the current case

Information Systems Coursework Example | Topics and Well Written Essays - 1250 words

Information Systems - Coursework Example 3. Firstly the patient submits a request for X-ray application which is denoted by the data flow â€Å"Submits X-Ray request form† to the process â€Å"Make X-Ray appointment† and subsequently makes an appointment denoted by â€Å"Makes an appointment†. The primary reasons for having an information system is to understand in detail the various cost drivers which make sure that a certain amount of money is drained in the process and an organization is benefited in the long run. For example, QuickShop Inc enveloped information system in the form of an ERP product which failed because of the lack of enough management belief in the system, lack of turnover ratio, not taking care of the system requirements and functions. The information system processes are the ones which are mentioned in the SRS document which needs to be adhered by the software vendor. Often the customer is not clear or confused about the ideas and the requirements. Total failure relates to either the concept has never been implemented or after implementation the system was abandoned. The concept building phase would have taken so much time that the very idea was quite complex at the end. The feasibility factors were studied in so detail that there was always some probability of not proceeding with the further implementation stages. The other case which was highlighted is that just after the system is implemented it was found to be not satisfying the business requirements or it did not envelope the business workflow and had to be abandoned so that the business does not suffer losses if it cannot make profit. The partial failure of the system can be attributed for either the system does not fulfill the system requirements or there are significant undesirable outcomes. If a particular set of requirements are not fulfilled or if a department is not aligned in sharing information then it may result in failure of the system. Other types

Women in Frankenstein Essay Example for Free

Women in Frankenstein Essay In her novel Frankenstein, Mary Shelley portrays all of her female characters from both positive and negative perspectives. Writing the novel in the early 19th century, Shelley addressed the common stereotypical view of women as inferior to men that society of the time held. Dominated by male narrators, the female’s perspective is ignored in the novel. By excluding the female’s perspective of Frankenstein, Shelley reinforces in the reader the message that society of the time attributed very little to women. In addition to that, the firm ideas that women should be dependent on males, to be taken care of and having little potential to achieve anything independently, resonates in several of her characters. Resonating with other characters, the readers are able to see that women are weak-minded, feeble characters who become easily influenced. This trend can be seen throughout Frankenstein with characters such as Caroline Beaufort, Elizabeth Lavenza, and Justine Moritz, who all played less substantial roles compared to the males in the story. Shelley portrays the persistent feminine strength in her female characters through the small triumphs of Caroline Beaufort, Elizabeth Lavenza and Justine Moritz, however Shelley acknowledges how weak minded and dependent they become in the face of adversity and their lack of control over certain situations. Shelley is able to show that Caroline Beaufort is able to sustain herself financially, however Shelley brings the reader to the harsh reality that she must sooner or later be dependent on a man. Shelley states, â€Å"†¦there was no other prospect of support. But Caroline Beaufort possessed a mind of an uncommon mold, and her courage rose to support her in her adversity. † (p. 28). When Caroline’s father was on the brink of death, she contained herself emotionally and made ends meet in her household financially. However, Caroline’s momentum died out when the harsh reality became that she couldn’t support herself because of her grieving emotional state. Shelly continues, â€Å"This last blow came over her, and she knelt by Beaufort’s coffin weeping bitterly, when my father entered the chamber. He came like a protecting spirit to the poor girl, who committed herself to his care; and after the interment of his friend, he conducted her to Geneva, and placed her under the protection of a relation. Two years after this event Caroline became his wife. † (p. 28). Caroline’s independency and self sufficiency was a failure since she was â€Å"rescued† from her troubles by Alphonse Frankenstein. Shelley’s bigger message to the readers is that women need to be rescued by men because they are incapable of maintaining themselves and need to be dependent on someone else. Shelley is able to incorporate her time period’s stereotypical belief of women being possessions of men that need to be cared for in her example of Caroline Beaufort and Alphonse Frankenstein. Elizabeth Lavenza’s celestial beauty and enticing charm is what sets her apart from other women, however she is met by her death when she was unaware of Frankenstein’s mischievous secret. Elizabeth came into the Frankenstein household fully well aware of her expectations of fulfilling the position of Victor Frankenstein’s wife. Victor states, â€Å"No word, no expression could body forth the kind of relation in which she stood to me- more than sister, since till death she was to be mine only. † (p. 31). Victor expresses that his appreciation of Elizabeth is beyond what words can express, however it was his fault that Elizabeth met her untimely death. Victor’s creation took out his vengeance on poor Elizabeth, who was completely unaware of the knowledge that was being withheld from her. If Elizabeth had taken more of a firm initiative into Victor’s life outside of their relationship, there would not have been any discrepancies between the two. Victor swore to protect Elizabeth, ironically he was the cause of her death because he withheld so much from her. The lack of their bond and understanding contributed to this miscommunication that allowed for the monster to kill Elizabeth. Shelley utilizes this instance to show the readers how the fault of Victor Frankenstein directly hurts Elizabeth Lavenza, which cost Elizabeth, her life. Justine Moritz remained strong in the arms of controversy, but due to her weak-minded mentality she was thrusted into her own downfall. Moritz remained her firm stance on her innocence and she was firm on her beliefs. Her determination and persistence prompted her to gather witnesses in her defense to prove her innocence. She states, â€Å"I beg permission to have a few witnesses examined concerning my character, and if their testimony shall not overweigh my supposed guilt, I must be condemned although I would pledge my salvation on my innocence. † (p. 79). Being the strong and independent minded thinker that Moritz was, she was hoaxed into giving a false guilty plead. Moritz was forced to give a plead when the judicial authorities threatened her salvation, and being belittled forced her to give that statement. Victor stated, â€Å"The person to whom I addressed myself added that Justine had already confessed her guilt. †(p. 81). Victor had the opportunity to save the woman’s life, however it was his hesitation and her weak will that allowed her to succumb to death. Shelley was able to portray a spectrum of both positive and negative perspectives of women, however she is able to show that they are weak infantile beings because none of the women survive. The bigger message that Shelley is trying to send is that women lack the superior characteristics that allow men to be independent, self sufficient and non-dependent beings. Shelley’s significance of eliminating all her female characters surmounted to the feeling that society still wasn’t ready to allow women to reach their full potentials beside their indispensable characteristics. Being overshadowed by the society’s male dominated characteristic, women are set to the side to be onlookers when they should actually be the forerunners in this day and age.

Of Mice And Men: Lennie And George :: essays research papers

Of Mice and Men: Lennie and George Of Mice and Men, written by John Steinbeck, is the story of two simple farm hands, Lennie Small, who incidentally, really isn't very small, and his better half, George Milton, on their quest to have "a place of their own," with plenty of furry bunnies, of course. Sound strange? Read on to get clued in. The book opens along the banks of the Salinas River a few miles south of Soledad, California. Everything is calm and beautiful, and nature is alive. The trees are green and fresh, lizards are skittering along, rabbits sit on the sand. There are no people in the scene. Suddenly, the calm is broken. Trouble is in the air. Animals begin to scatter. Two men have arrived on the scene, and the environment seems troubled by their presence. For a moment the scene becomes "lifeless." Then in walk George and Lennie. Lennie, a large, retarded, big man who has the mind of a little child, and who loves to pet soft, pretty things, and George, a little man, who has assumed the responsibility of taking care of his simpleminded friend Lennie, are walking on their way to apply for a harvesting job on a nearby farm. The two had been traveling together for quite some time now, which was very rare, because most farm workers rarely have companions, but George and Lennie have been together ever since Lennie's Aunt had passed away, and Lennie began to follow George around everywhere. Instead of hurrying to the farm that night, they stop by a stream to camp in the open, and they'll arrive at work the next morning. Why? Well, Lennie isn't very bright. George didn't want him to blow the job opportunity. The logic between waiting until morning until going to work was, that way, all the other farm hands would be out working, thus they'd have a better chance of getting the job, since Lennie wouldn't have to confront to many people, which can easily make him "confused." During that evening, George had to take a dead mouse away from Lennie, who had been hoarding it because he liked to pet it. George tried to teach simpleminded Lennie that you don't pet dead things, but Lennie had a hard time remembering. George is aware that Lennie has difficulty remembering things, so he has to remind him every time that they went for a job not to say anything, and to let him do the talking. He also stresses the importance that Lennie returns to the particular place and hide in the stream or bushes if gets in any trouble,

How do the first five minutes of “Shane” and “Bram Stoker’s Dracula” establish genre and narrative?

A genre is a specific form of media commodity. It has characteristic qualities that are familiar to audiences because the same method is applied repeatedly. A genre functions like a language and is used by film producers to ensure an audience can identify and predict what is likely to happen. Genres can offer comforting reassurance in an uncomfortable situation; the conventions are recognisable usually through iconography, familiar narrative, mise-en-scene, actors and style of representation. These sets of conventions are constantly renegotiated between industry and audience. Genre can also be a way of working through important myths and fear by the use of repetition, variation and resolution and can be thought of as â€Å"tidying up† the mess of life. Narrative involves a basic structure (beginning, middle and end) and a basic decision on the genre of story being told. It can imply the use of various codes to create or to reveal a character, to generate suspense, to provide setting and to further the plot. Through narrative we become aware of the fact that each genre contains certain common elements but have different characteristics. They might be told in different ways, styles, or from different points of view. It is important to know and understand the difference between narrative and story. A story is a sequence of events known correctly as the plot and narrative is the way in which those events are put together so they can be presented to an audience. Narratives involve the following; Technical codes, Verbal codes, Symbolic codes, Structure, Characters and conflict. Twentieth Century theorist Claude Levi Strauss suggested that all narratives had to be driven forward by conflict that was caused by a series of opposing forces. He called this the theory of Binary opposition, and it is used to describe how each main force in a narrative has its equal and opposite. Some examples of these opposing forces are as follows: good/evil, light/dark, right/wrong and poverty/wealth. He believed that if this strategy was used, a balance or resolution could be achieved. Narratives, in short, have to be about change, disturbance and disorder. Commonly narratives will feature the following structure: Establishing a problem, Elaboration of the problem and resolution of the problem. The nature of the problem and how it will be resolved depends on the genre or form of the narrative, whether it involves solving the mystery, punishing the wrongdoer or obtaining the desired object or person. This brings me to the opening sequence, which can be the most important moment in a film. This is because they are the first images the audience sees when the lights go down. These quick segments form a contract outlining the filmmaker's intentions and setting up the expectations of those watching. The opening sequence can be the most action-packed part of a film; it creates suspense and gets the audience asking questions. This is what the director aims to achieve, by getting the audience to unconsciously ask questions he has gained their attention for the remainder of the film. This can also be a chance to give the audience a taster of what's to come by introducing characters and setting up themes. The audience will now be aware of the genre they are going to watch. The Western genre is widely popular with audiences around the world simply because its an easy genre to recognise, we know that westerns are fictional. They are set in west America and are centred on a particular period of American history, the years between 1865 and 1890. â€Å"The Great Train Robbery† is a 1903 Western film. The film is only ten minutes long, but is a high point in filmmaking and is considered the first American western to tell a fictional story. The film used a number of innovative techniques, these included parallel editing, camera movement and location shooting. The film also employed the first pan shots; almost every shot was a static long shot confining the action to the perspective of the camera at eye level. The plot was inspired by a true event that occurred on August 29, 1900, when four members of George Leroy Parker's ‘Hole in the Wall' gang halted the No. 3 train on the Union Pacific Railroad tracks toward Table Rock, Wyoming. The bandits forced the conductor to uncouple the passenger cars from the rest of the train and then blew up the safe in the mail car to escape with about $5,000 in cash. This can be related back to the western genre because it includes the villain; hero and the general setting you would expect to see a Western film in it is relevant because it tells a fictional story this is what Westerns should do. Directed by George Stevens the film Shane was made in 1953, the idea for the film was taken from a novel written by Jack Schaefer. Jack Schaefer was an American journalist, whose best-known novel Shane (1949) has been considered the ultimate achievement in creating a mythical western hero with a shady past. The story followed the pattern of a classical Greek tragedy, in which there is no escape from fate. As a writer Schaefer made his breakthrough with Shane (1949), a tale of a gunman's involvement with a homesteading family in Wyoming. Schaefer had never been west of Cleveland, but his vision of the West was so clear-cut, that his novel Shane was awarded the best western novel ever written in 1985. Alan Ladd who was born in Hot Springs, Arkansas plays Shane. Other main characters include Jean Arthur who plays Marion Starett, Van Heflin who plays Joe Starett and Brandon De Wilde who plays Joey. The titles are old fashioned and are in traditional techni colour. â€Å"George Stevens a production of Shane† appears on screen shortly followed by â€Å"Shane† in a deep red/orange colour. This is typical of the period of 1953 in which these orange colours were fashionable. The music used to accompany these opening titles is strong with a joyful feeling. The opening camera shots reinforce what we have just seen and set up the genre. The first thing we are drawn to is the large open spaces, we are looking out across the plain, deserted area, in the background there are large mountains, these are surrounded by low lying clouds. The camera then sweeps across; this is when we see more of the area. We become aware of a stag in the water surrounded by bushes. We get a glimpse of small boy who is almost completely hidden by bushes. He is holding a rifle and aiming for the stag. He spots a man on horse back in the distance and looks startled. The music turns from joyful to loud and deep this creates a sense of anticipation and this is what the producer aims to achieve when he accompanies a film by different moods of music. We are already asking questions, who is the man on the horse? , Who is the boy? It then cuts to a man chopping wood with an axe we can hear a woman singing and catch a glimpse of her. She has blonde hair and a soft singing voice; she's wearing a white shirt this makes her look pure and untouched. She is in the kitchen preparing a meal for her husband in generic realism we would expect to find a woman in the kitchen and doing the housework while her husband goes out to work. The man on horseback who we become aware is Shane is wearing a cowboy hat, cream top and beige trousers with brown tassels hanging from them. He is on horseback and around his waist is a belt with miniature horse cartwheels on. The music becomes more mysterious and the scene that follows is full of anticipation as Shane and Joe exchange a few words. Shane produces a gun and the music hits it's highest point as the problem is resolved the gun is put away and a lighter friendlier music appears. So far we have the stereotypical family: a small boy, a mum in the kitchen preparing food for her family and a dad chopping wood for his family. Then there's Shane who fills our ideology. He comes in to disturb this peaceful family but turns out not to be a threat. So what are we missing? The villains. These come in the form of the Ryker brothers. The Rykers and their posse of gun-toting ruffians ride by and threaten to run Starrett off his farm. The Rykers, are ruthless businessmen, and have been trying to rid the valley of homesteaders so they can expand their ranch. After witnessing this brutality, Shane decides to stay on and help out at the ranch. Provoked by Ryker's boys, Shane joins the homesteader's fight, facing off with a hired gunslinger to make the valley safe for civilized folks like the Starretts. While helping Shane falls in love with the wife but he keeps his distance out of respect for the husband. This brings me to Bram Stoker's Dracula. This is a film, which is true to the original text rather than the hammer house style; the belief in Christianity is under question and the film is centred on Dracula's relationship with life and after life. A narrator introduces Dracula this strange and mysterious figure employs us to sympathise with him. We see him as a person whose anguish has affected his bond with eternity. Dracula represents an apparition of what may happen to us if we happened to be in the same situation as him. In the opening scene the background is drenched in red and we see the battle of two opposing forces, good and evil. There are close shots of the building and the red skies in the heavens above gives it a threatening look. The titles do not appear until after the opening sequence, this is because Coppola wants to give the responsibility to the audience as to why they believe Dracula is a horror villain rather then a monster. The music is slow and deep in tone to create atmosphere and suspense; it changes in volume when people begin to talk. There is never silence, the constant tapping in the background is almost like screaming. When we finally meet Dracula he is covered in orange armour, the rigid lines on his armour flow horizontally and give him a look of strength. He has long brown hair and a large moustache. He looks angry and screams before he drinks the blood from the goblet. Elizabetta couldn't be more different, she also has brown hair but is wearing a long flowing dress, her pale white skin against the red of the blood is a strong contrast, she looks innocent. The gold surrounding them gives the place a look of importance, which can also be reflected into the clothing. The story continues with Dracula believing he is an agent of god: â€Å"Praise god I am victorious† As things progress his wife receives a false message of his death this results in her taking her own life. On hearing about this Dracula is grief stricken; he turns against god because she is in hell and stabs the cross, blood fills the room and Dracula drinks the blood in a parody of holy communion. This opening scene addresses the audience's knowledge of the use of conventions. Coppola knows that the audience will have encountered Dracula in many other forms before and plays on this. The story is told from Dracula's point of view. Similar to Shane there are Binary opposites and the themes of the genre are noticeable through mise-en-scene and iconography. There are candles and crucifixes, tall windows and dark colours. Again the audience are asking questions even though they will have had some knowledge of Dracula before. In conclusion we now know that the purpose of an opening sequence is to allow the audience to establish the genre and set the foundations for the remainder of the film. We know that to do this you can use generic texts; this will allow the audience to predict what is likely to happen, although this may seem boring it actually does have some advantages it allows the audience to feel comfortable with the following events that will take place. I have found that generic texts are easier to watch because of this. The opening of both texts were slightly different, in Dracula the titles were not shown until the end of the opening sequence I found this more exciting because it gives the audience more of a chance to question what is going on. They were very similar in the ways they established themselves as generic texts though. They used similar techniques but fitted it to a different genre. Both films were enjoyable to watch because they followed a plan and had binary opposition.

Lord of the Flies †Hook or Brook? Essay

In my point of view one of the best novels you can study for GCSE English is ‘Lord of The Flies’ by William Golding. But I’m not just talking about the book I’m going to talk about the films, Peter Brook’s 1963 black and white film and Harry Hook’s American style film made in 1994 and how they both differ from each other and the book. Sir William Golding was an English grammar school boy who studied Natural Sciences for two years at Oxford University before transferring to English Literature. He enlisted in the navy to fight in World War II where he was involved in the pursuit of Germany’s mightiest battleship, the Bismarck and involved in D-Day landings. When he came back to the UK to write and to teach he had dramatically different ideas of humanity. Many of his books contained the ideas that there is no such thing as true innocence, most men are only concerned for their own well being and that all men are evil at heart under pressure. His first novel ‘Lord of the Flies’ is very much based on these ideas. Golding wrote many other books including: The Inheritors, Darkness Visible and To the Ends of the Earth. In 1979 Golding won the James Tait Black Memorial Prize, in 1980 he won the Booker Prize, in 1983 he was awarded the Nobel Prize for Literature and was knighted by the Queen in 1988. Eventually he died of heart failure on June 19, 1993. In his lifetime he saw his greatest novel, ‘Lord of The Flies’ turned in to a film in the 1960’s but died before he could see the second adaptation of the film released in 1994. The initial images at the start of both films of ‘Lord of the flies’ are very important as they give first impressions of the film and set the scene for what is to come. Brook’s film starts with a series of photographs showing groups of English grammar school boys in every day life, then being evacuated (for a reason that you don’t know) and then the plane crash on the island. As the images are a hymn snug in latin which, when translates means god give us mercy. In Hook’s version the opening scene starts looking up at the thrashing legs of the boys trying to swim in the ocean but in almost complete silence then the picture raises above the water to reveal the sight of all the boy panicking and the sounds of screaming, the picture then sinks to show the pilot sinking and a hand pulling him to the surface followed by the picture to show a life raft opening. The better of the two openings in my point of view is the later 1994 film because it draws you in to the film because you don’t know what is going to happen. In both Brook’s film and in Hook’s film the boys end up on a tropical island some were in the pacific ocean as it is in the book, but the ways this is portrayed in the two films are very different giving the two openings to the films very different feelings. In Brook’s 1963 film you first see the island during the day with a wide, long curved sandy beach laid out in front if you, backed with low tropical forest stretching into the distance with very shallow light coloured sea. This gives a very light calm atmosphere to the beginning of the film giving a sense of hopefulness. The film was filmed mainly on the island of Vieques in Puerto Rico. In contrast Hooks 1994 adaptation has island is first seen at night as the boys enter a small sheltered bay, on a life raft, and are confronted with tiny beach with the black silhouette of the huge forests and mountains looming over them shrouding every thing with shadows this give a sense of little hope, danger, panic and fear because they don’t know what’s in the shadows. In my mind this sets the mood better for the moments after a plane crash where you are completely lost, on one knows where you are, all the adults with you have died, compared with the almost happy felling given in Brook’s film. As in the book the first two character introduced in both films are Ralf and Piggy. In Brook’s 63 films, as in the book, Ralf and Piggy have never met before and Piggy is the first person that Ralf finds after the plane crash. Piggy in first film is a rather small, fat boy with glasses, from a lower class back ground who won’t do any physical work because he is over worried about his asthma and is very cautious about everything. Ralf in this film is an average grammar school boy although older than most of the boys, with a strong sense of leadership who later becomes leader of the children on the island because of his initial popularity with the younger members of the group. However in Hooks american 94 film all the children are all from the same military cadet school. As they are from the same school they already know each other so as Ralf was in a higher position than all the rest of the other boys in the school he was almost automatically elected the leader of the group. Piggy is a very fat child with over sized glasses and is very venerable and can be very annoying as he is in both films and the book. Also in hooks film Ralf is automatically is very protective of piggy all though in brooks film and the book Ralf makes fun of piggy before befriending him and becoming protective him from some of the other characters. The other main character that you are introduced to in the film is Jack. Jack in brooks film is the leader of a choir who end up on the island because of the plane crash with his coir. He immediately tries to take control of the group and is very aggressive towards Piggy and bullies him. When he fails to take control of the group he immediately separates him self and the coir to become hunters for the group and become obsessive with kill wild pigs. This is very similar with hooks film when Ralf wins control of the group jack splits of and makes a group of hunters and becomes very violent and aggressive. Symbolism in many of Goldings book plays a big part and they have a big role in films of ‘The lord of the flies’. The conch shell that Ralf and Piggy find on the beach in one of the first sense is of order and that only the person holding the shell can speak. When the conch shell is blown for the first time by Ralf al the boys respond by coming to its source like answering to a school bell. This means that the conch shell in both films is a symbol of order, respect and control. Piggy’s glasses also become a symbol of fire because the are the boys only source of fire on the island and however has the glasses is in control of fire which is vital for life on the island. The hunting knife in hooks 94 film is a large symbol as it provides a source of food by killing the pigs on the island and a way to make weapons for the hunters. One of the main themes in the book and films is of victimisation and domination within the group. Almost as soon as the group is formed Ralf (in the book and in the 63 film) or Jack (in the 94 film) immediately torments piggy by giving him his name, and tries to put himself above everyone else and take control of the group. In hooks 94 film all the young members of the group call Jack and Ralf ‘Sir’ showing respect to the dominant people in the group. The sound and music within the films are very important as they get the feeling of the situation. In brooks 63-film native pipe music is played as their children are moving through the forest and this give of feeling of excitement, as they are moving through the forest. In both films the ambient sounds, like birds and frogs, give sense of alertness and can add to the tension of a seen. In both films what the characters are wearing give a felling of how long the have been there and what they have been doing. In the 63 film ate the start all the boys have full uniform on, especially the coir how have gowns and hats one, to having very little ripped torn fragments of clothes on in Hooks 94 film the boys go from having full military uniform to topless with ripped shorts on and war paint on there faces and chests. The length of boy’s hair in both films doesn’t change in either film implying that they aren’t there for a very long time. One thing that was over look in both films is that after the plane crash all the boys are perfectly clean, tidy and well dressed. The colours in the 94 film added to the mood of the seen. When the boys are working together on the beach the colours are lighter adding to the felling of hopefulness. On the other hand the forest is almost always dark greens, browns and blacks and this helps to emphasise a negative mood. I think that Brooks 63 film is always let down by the fact it is in black and white. I think the use of the camera is one other main thing that separates the two films. In hooks film the camera shots are used to help emphasise what’s is going on in the film, for example: shots where the camera is looking down on someone makes them seam very venerable like when the boys first land on the beach, and when the camera is pointing up at some ones face makes you feel that there very powerful or dominant. Partly because of this I feel that the 94 is better than the 64 films because it lacks the quality of camera shots. In my mind they are both good films but the better of the two film is Harry Hook’s 1994 version because of the better quality of the film and definitely the acting which in Peter Brook’s 1964 film was very wooden but many people just thinks it was let down by the technology of the time and because it is much close to the book it is a much better film.

Bio science essays

Bio science essays The body is constituted of different types of cells which unite together to form contrary tissues. Tissues are a group of similar cells and their intercellular substance specialized to perform a specific function; primary tissue types of the body are epithelial, connective, muscle, and nervous tissue. Epithelial is pertaining to a primary tissue that covers the body surface, lines its internal cavities, and forms glands. The connective tissue is also a primary tissue; form and function vary extensively. Functions include support, storage and protection(Marieb, E. N., 1998, P.109) Epithelium occurs in the body as (1) covering and lining epithelium and (2) glandular epithelium. Covering and lining epithelium forms the outer layer of the skin, dips into and lines the open cavities of the cardiovascular, digestive, and respiratory systems, and shelters the walls and organs of the closed ventral body cavity. Glandular epithelium customs the glands of the body. Epithelium is broadly disseminated throughout the body; its functions are many and varied to perform specific roles. Its functions include protection, absorption, secretion, filtration, excretion and sensory reception. Protection is covering or lining the body surface both internal and external. Absorption is the process by which products of digestion pass through the alimentary tube mucosa into the blood or lymph (protein-containing fluid transported by lymphatic vessels). Secretion is 1. The passage of material formed by a cell to its exterior; 2. Cell product that is transported to the exterior of a cell. Filtration is the passage of a solvent and dissolved substances through a membrane or filter. Excretion involves elimination of waste products from the body. Sensory reception which is dendritic end organs, or parts of other cell types, specialized to respond to a stimulus(Marieb, E.N.1998, p111-116). The classification of epit...

Learning English Essay Example | Topics and Well Written Essays - 750 words

Learning English - Essay Example It is necessary for English learners to become perfect speakers of the language. Regardless of the fact that majority of these learners would be interacting with other second language speakers, learning perfect English is still a crucial aspect of the general learning process. It is necessary for English learners to learn perfect English in order to establish a strong baseline for their English learning, including the grammar, spelling, pronunciation, syntax, and proper usage of the words in a sentence (Sweeney, 2003). Knowing the proper usages of English in a sentence helps reduce communication barriers among speakers and learners (Seagert, 2007). In the current age of cell phones and short messaging services where words are often shortened to fit limited characters in text messages, the importance of learning perfect English has become more important than ever. Without instructions for learning perfect English, improper grammar and spelling would likely become the norm which would cause the deterioration of the English language (Freudenberg, 2009). Moreover, this improper English language would also infiltrate the English of secondary speakers. As their English-speaking counterparts are learning imperfect English, they too would be learning imperfect English. In the end, the quality of the language would be reduced. With more transactions being carried out with secondary English speakers, the burden of learning how to speak perfect English must not be eased or reduced. (Segaert, 2007). The importance of learning perfect English is based on the demands of the English language itself, not with those who would eventually use it (Pakenham, 2004). Moreover, secondary English speakers would also benefit well from the perfect English which is used in communicating with them. The foundation of their English communication has to hinge on the proper application of the English language. Adjustments made on the English language can then be made to incorporate the usage of other foreign words (Cleary, 2004). Throughout the years, the English language has adapted these foreign words into its vocabulary, but the essence and the structure of the English language has not been changed to accommodate a structure more appealing to the secondary English speaker. And this has helped preserve the structure and form of the English language (Cleary, 2004). It is easy to argue that it is unnecessary to learn perfect English because many people speak it only as a secondary language (Kubota, 2009). They point out that not learning perfect English would make the language more relatable to the secondary English speakers; in other words, English would have a more universal appeal if people would not have to pay attention to speaking it perfectly (Kubotam 2009). It may also be important to note that the pressure of knowing and learning perfect English may discriminate against the secondary English speakers who often speak heavily-accented imperfect English (Hojena and Flege, 2006). These arguments however cannot be used as an excuse not to learn perfect

History Questions Essay Example | Topics and Well Written Essays - 750 words - 2

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Benefits Management Plan for the Perth Arena Project Case Study

Benefits Management Plan for the Perth Arena Project - Case Study Example Reduce congestion in the parking lots in Perth city 680 capacity underground parking bay to be provided by November 2011 Perth city tracks movement of vehicles into and out of the city and their numbers in the parking lots DHW (Department of housing and works) Failure of parties involved in the project to take responsibility. Poor cost estimation Improve the appearance of Perth Arena and create the perception that it is a cool place to visit. Minimized cost of raising a car park by having it fabricated within the Arena $2 million saved by having an underground park bay by end of 2009 $2 million budgetary reduction in Perth Arena upgrading cost DHW Poor cost planning Negligence of responsibilities and errands Save the Australian government money required in upgrading and remodeling cities. Increased revenues resulting from parking fees (600 new bays) $79200+ annual increase in parking fees by end of 2012 Assess the amount of parking profits collected in 2012 and in 2013 and calcu late the change in terms of percentage VenuesWest and DHW Poor revenue collection systems Depreciating value of the Australian dollar as a result of changes in time value of money. Improved economic sustainability of the facility

Film genre Essay Example | Topics and Well Written Essays - 1000 words

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Night by Elie Wiesel

Night by Elie Wiesel Kurtis Mayes Night by Elie Wiesel is a terrifying but powerful autobiography. Eliezer or Elie Wiesel was born in the town of Sighet in Transylvania. He was just a teenager when he was moved to the ghetto then sent away to the concentration camps. Many events in the world have been captured in history books but among the ones that we have heard about, the holocaust is the one that most of us remember. A holocaust is a destruction or slaughter on a mass scale. The Jewish Holocaust was a controlled, state financed torture and killing of roughly six million Jews by the Nazi government led by Adolf Hitler. Apart from the Jews, other groups considered inferior or anti-establishment such as Romans and Gypsies were killed. Moshe the Beadle was the first character introduced in the book Night. Moshe, some may say, served as a replacement for Elie Wiesel. Night can be read as an attack averse to silence. Many times in the book evil is preserved by a silent lack of resistance. In this case, the repeated disregarding of Moshes warning about what danger lies ahead for the Jewish people. The Nazis most definitely treated the Jewish people as less than human. The Nazis doctors experimented on the Jewish people in an attempt to create a superior race of man. The Nazis also crammed the Jewish people in to cattle cars to transport them from place to place, or they forced marched them. If one of th e people fell or went to the ground, they were killed. In the first chapter, Elie describes his father as a rather unsentimental man and told us of how He is more concerned with others than with his own family. Right away you see that Elie and his father were not that close. Elies father was one of the leading men in the community and did not approve of Elie reading the Kabbalah. The Kabbalah is the ancient Jewish tradition of mystical interpretation of the Bible, which formed a barrier of separation between Elie and his father. The first bond that Elie had with his father is when they reach the concentration camp know as Auschwitz. The first orders yelled at them is Men to the left! Women to the right!. At this point, Elie did not know he was to be separated from his mother and three sisters forever. It is now that Elie and his father start the terrifying and miserable journey of life in the camps together. Later in the book Elies mother and three sisters die at Auschwitz but Elie and his father were reinstated at Buchenwald. When Elie arrived at Auschwitz, he saw the mistreatment of killed Jews being burned in mass graves. The book states that Elie witnessed an old man getting beat with a revolver that a SS soldier owned. He knew at that point that this journey had to go through was not going to be easy and it wasnt going to be stress free. Men, women, and childrens bodies were tossed into huge piles of bodies and burned. For the Jews, meal times were the most important event of each day. After morning roll call, the Jewish people would be given their morning meal which was an imitation coffee or herbal tea. For lunch prisoners may have been given watery soup. If they were lucky, they might get a very small piece of a turnip or a potato peel. In the evening prisoners may have been given a small piece of black bread; they may also have received a tiny piece of sausage, or some marmalade or cheese. Marmalade was generally a fruit preserve made from the juice a nd peel of citrus fruits boiled with sugar and water. The bread was supposed to last the prisoners for the morning also, so prisoners would try to hide it with them while the slept so that no one would steal their food and so that they can eat small bits at a time without getting yelled at or beaten. Hunger was one of the greatest problems. The deficient rations were merely intended to keep the prisoners alive. The Nazis did not provide prisoners with sufficient nutrition to carry out heavy manual work. Many thousands died from starvation or illnesses brought on by lack of nutrition. The Nazis crammed the Jews in very poorly made barracks to sleep. The Nazis spit on the Jews and they treated them worse than the Blacks were treated in the USA during the early years of building America. One of Wiesels strengths in Night is to show the full terror of dehumanization, the Jews had to go through. It is something that the Nazis perpetrated against the people they imprisoned. The tattooing of numbers on the prisoners, something that Elie notes, is important. A- 7713 is by definition an example of dehumanization because it steals the human out of the word humanity. The brutality that the Nazis committed on their prisoners is another example of dehumanization. The public beatings, the hanging of prisoners and making others walk past them, as well as the selection process are all examples of dehumanization. When Elie had to run at full speed to avoid being noticed during one of the selection processes, it is a reminder, it shows just how large dehumanization played a role in the Holocaust. Even in actions that the Nazis took towards Jewish people before the extermination, dehumanization was present. Being forced to wear the Yellow Star and the dramatic and almost immediate forced movements into the ghettos are all examples of dehumanization that the Nazis executed. Wiesel shows th e true horror of dehumanization to impact the relationships between Jewish people. Wiesel makes the claim that the terror of the Holocaust existed in how everyone dehumanized one another. Moshe the Beadle one of the first characters that get brought up in this book. His Role was not just a little boy in a book that got banished for telling myths. Moshe the Beadle is a symbol of dehumanization. During the first few chapters he is dehumanized by the people of Sighet. When he comes back to tell them what he experienced, he is dehumanized in the way that he is discredited and banished. Moshe the Beadle represents barbarize within Germany by the treatment he receives. This process continues in the train when the men on the train beat up Madame Schà ¤chter. When she exclaims that she sees fire, she is not heard. Rather, she is told to shut up and then forcibly beaten into silence. Once again, dehumanization is evident in how victims of evil treat one another. Throughout the camps, exampl es of children abandoning parents, people betraying one another, and aloneness dominating human actions until survival is all that remains are examples of dehumanization in the book. These examples show that the Holocaust happened because individuals dehumanized one another. In seeing, human beings as less than human beings, individuals were able to treat one another with a lack of dignity and voice. Elie struggled with his faith is a conflict in the book. In the beginning, His faith in god was undoubtedly pure. His belief in an almighty, benevolent God is unconditional, and he cannot imagine living without faith in a supreme higher power. During the Holocaust, His faith was definitely shaken up by the events that he had to endure. Elies belief in the divine and that God is good, his studies taught him, God is everywhere in the world, therefore the world must therefore be good. Elies faith in the good will of the world is irreversibly shaken, however, by the cruelty and evil he endu red during the Holocaust. He imagines that the concentration camps are unbelievable, disgusting cruelty could possibly reflect divinity. He thinks that if the world is so disgusting and cruel, then God either must be disgusting and cruel or must not exist at all. In one of Nights most famous passages, Eliezer states, Never shall I forget that nocturnal silence which deprived me, for all eternity, of the desire to live. It is the idea of Gods silence that he finds most troubling, as this description of an event at Buna reveals: as the Gestapo hangs a young boy, a man asks, Where is God? yet the only response is total silence throughout the camp. After reading this book, I noticed that Wiesels work indicates that anytime voice is silenced, dehumanization is the result. This becomes its own end that must be stopped at all costs. Elie has a powerful way to explain what he had to go through to become a free person again. It just makes you wonder what pushes someone to mass murder a group of people or to turn a whole nation against one group or kind of people just because they are different.

A Woman’s Place in Society Explored in Marge Piercy’s Barbie Doll Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Society has a way of placing unrealistic expectations on women. By using television, magazines, billboards, and even toys we see a mold of what women are supposed to look like. In other words the perfect woman should look like a Barbie Doll. In Marge Piercy’s, â€Å"Barbie Doll,† we find a girl child growing up through the adolescence stage characterized by appearances and barbarity. Piercy uses lots of imagery to describe the struggles the girl experiences during her teenage years and the effects that can happen.   Ã‚  Ã‚  Ã‚  Ã‚  In the first stanza we see the beginning of an ideal image being stained in the girls mind. She was â€Å"...presented dolls that did pee-pee and miniature GE ovens and irons and wee lipsticks the color of cherry candy† (2-4). By being presented these gifts the girls parents have already instilled a visualization of what the perfect woman is like and the girl is already learning her place in society. The poem was written in 1936. In this day and age women were still seen as objects and not really people. Their place was in the kitchen and taking care of the kids. Piercy has painted an image to the reader of a little girl playing with toy stoves and irons and wearing red lipstick to make herself pretty.   Ã‚  Ã‚  Ã‚  Ã‚  The tone of the poem takes a turn toward a more bold statement when the author uses â€Å"...the magic of puberty† (5) to describe the age where appearance comes into effect. The girl was insulted by a classmate who made humiliating comments about her nose and...

Energy Drinks Market in Denmark

Table of Contents 1. Introduction3 1. 1 Problem Description3 1. 2 Problem Statement3 1. 2. 1 What is the preference of customers between Burn and Red Bull? 3 1. 2. 2 How should Burn products be developed and how should they be priced? 3 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 3 1. 3 Definitions3 1. 3. 1 Energy drink3 1. 3. 2 Burn energy drink4 1. 3. 3 Red Bull energy drink4 1. 4 Demarcations (Scope and limitation of the study)4 2 Theoretical Background4 2. 1 Market segmentation5 2. 2 Competitive Benchmark Analysis5 2. 3 Marketing Mix (4 Ps)5 3 Methodology Description5 . 1 Research Design5 3. 2 Primary and secondary data collection5 3. 3 Qualitative data collection6 3. 4 Quantitative data collection6 4 Presentation and analysis of data6 4. 1 Market Segmentation of energy drinks6 4. 1. 1 Analysis of Focused group interview:6 4. 1. 2 Analysis of Online questionnaire survey7 4. 2 Competitor Benchmark (Burn and Red Bull)10 4. 2. 1 Analysis of Focused group interv iew:10 4. 2. 2 Analysis of Online questionnaire survey11 5 Findings and summary of the analysis13 6 Recommendations14 6. 1 Product14 6. 2 Price14 6. 3 Place14 6. 4 Promotion14 7 Conclusion15 References16 9 Appendices17 1. Introduction Danish soft drinks sales have recorded positive volume growth in recent years. Strong volume growth was recorded in energy drinks sales attributed to the aggressive marketing and new product launches. Some of the major players in the Danish energy drink market are Burn and Red Bull. Accordingly, the main aim of this report will be to identify and analyze the possible ways for Burn energy drink product to compete with the world famous energy drink Red Bull which has recently entered into Danish energy drink market in 2009. . 1 Problem Description In 2009, the Danish Veterinary and Food Administration approved the increase of caffeine level in energy drink. This has given a wide-open-door for beverage companies to develop in this segment. Taking advantag e of this opportunity, Red bull the world’s most famous energy drink company, started to compete within the Danish energy drink market. On the other hand, Coca-cola Denmark also considered it as an opportunity to further develop product chain of its energy drink Burn. In Denmark, Burn has been dominating the energy drink market so far but now with the entry of Red Bull into the market it will now have to strategically develop its marketing mix to find a better way to compete with Red Bull and maintain its dominant position. 1. 2 Problem Statement We define the problem question for our research as follows: How could Burn compete with Red Bull on the Danish energy drink market? To support main question we have formulated some sub questions. They are as follows: 1. 2. 1 What is the preference of customers between Burn and Red Bull? . 2. 2 How should Burn products be developed and how should they be priced? 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 1. 3 Definitions 1. 3. 1 Energy drink Energy drink can be defined as a drink or the beverage that contains higher doses of caffeine and other stimulating agents that give you instant energy. The doses of the caffeine and the stimulants are legally approved by the government health au thorities. The main purpose of drinking an Energy drink is to get an instant energy to your body. 1. 3. 2 Burn energy drink Burn Energy Drink is a functional beverage, mixture of 14 ingredients that come in a 16 ounce can and is available at almost every grocery store or convenience store across Denmark. It is one of the products of Coca-Cola Company. 1. 3. 3 Red Bull energy drink Red Bull Energy Drink is a functional beverage, specially developed for periods of increased mental and physical exertion. It can be drunk in virtually any situation: during sports, at work, whilst driving and during leisure activities. 1. 4 Demarcations (Scope and limitation of the study) As every report has its limitations, this report is also subject to various limitations. This report is based on two products, Burn and Red Bull which are the products of The Coca-Cola Company and The Red Bull Company respectively. These two companies have various product categories; however this report will be focused only on those two products among wide category of energy drink in energy drink sector. As far as the market place is concerned, this report is limited to the Danish market. Most of the consumers of energy drinks in Danish market are mainly the younger people aged 18-25. Considering this fact we have selected this age group as our target group. 2 Theoretical Background This section of the report helps to provide the broad theoretical framework used for interpreting the research presented in this report. Various marketing theories have been applied as a background in this report. Theory of Market segmentation is used to analyze Burn and Red Bull in the Danish Market. To analyze the competition between Burn and Red Bull, Competitor Benchmark Analysis is used. Finally Using the theory of Marketing Mix (4 Ps), recommendation to Burn has been made to successfully develop its marketing campaign so that it can increase its sales and compete with Red Bull. 2. 1 Market segmentation Market segmentation will be identified by taking into consideration the demographic variables (like gender, different age group and life style) and geographical locations (various cities of Denmark) like Center of Copenhagen, Sj? lland, Fyn and Jylland 2. 2 Competitive Benchmark Analysis Competitive benchmark of Burn will be made with its direct competitor, Red Bull. For this we will take various factors which are flavor, taste, brand, price, place (convenient to buy), packaging and effectiveness of the products. During our group discussion these factors came up as the most relevant criteria for making competitive benchmark. Accordingly, respondents were asked to rate and evaluate both Burn and Red Bull on those factors during the online survey. 2. 3 Marketing Mix (4 Ps) Marketing Mix i. e. 4 Ps will be taken as theoretical base for providing recommendation to Burn after the analysis of data and findings are presented. Accordingly, Product, Price, Place and Promotion Strategy will be presented in order for Burn to successfully compete against its rival Red Bull. Then after, the conclusion will be made. 3 Methodology Description This section of the report gives information about the stages that we went through while doing the research and writing the report. 3. Research Design We chose exploratory design as our research design. We have a research problem which is unstructured. We do not have enough information about our topic for which we have to investigate more on our topic. Both Qualitative and quantitative data collection methods are used. To gain more and more information and insights about the probl em topic, Qualitative research design was chosen. Using qualitative data collection method, it became easier for us to change translate and reformulate our unstructured questions. Quantitative method is also used in order to check the validity of the results obtained from qualitative method. For quantitative data collection we tried to get as many respondents as possible who can represent the total population. 3. 2 Primary and secondary data collection For this research we have chosen both Qualitative and Quantitative data collection method for primary data. Similarly, wherever required, we have also used secondary data from the articles, publications and website of the company as well as blogs and other relevant news articles. 3. 3 Qualitative data collection To collect the qualitative data, a focus group interview was conducted. We prepared the interview guide for the focus group which is attached in the appendix. The focus group contained 11 members who are the students from 2nd semester class at Niels Brock. After the completion of interview process we also took a blind test among the focus group interview participants plus 15 other students. Students were chosen randomly. Each of them were given to drink two glasses, one filled with Burn and another filled with Red Bull and were asked which one they like and how they taste. The responses from the participants were used for the analysis. 3. 4 Quantitative data collection To collect quantitative data, we prepared structured questionnaire. It consisted of 15 questions (open and closed ended questions). We posted our research questionnaire in the Facebook blogs and invited 600 Facebook users through simple random method. We got only 116 responses and of which only 77 respondents answered all questions of questionnaire. So in this research 77 respondents are our total number of observation. In other words our sample size is 77 which represent the total population of energy drink customers in Denmark. 4 Presentation and analysis of data The presentation and analysis of data has been categorized as Market segmentation and Competitor Benchmark. 4. 1 Market Segmentation of energy drinks 4. 1. 1 Analysis of Focused group interview: During the focused group interview, 11 participants were asked about the consumption of energy drink every week. Among the participants, 1 participant consumes 5 or more cans per week. 4 respondents consume 3 to 4 cans and 1-2 cans as well. Whereas, 2 respondents consume less than 1 can of energy drink. Thus their consumption habit is around 1-4 cans per week. When there was a discussion about the occasions during which they consume the energy drink, most of the answers was during workout, training or going to sports and when mixing with alcohol. There was also a discussion about having coffee instead of energy drink when one is tired. participants said that they prefer coffee whereas others preferred energy drink. Regarding price, most of the respondents voted for cheaper one, less than 20 DKK and between15-17 DKK. 4. 1. 2 Analysis of Online questionnaire survey The willingness of various age groups towards energy drink is illustrated in the diagram below. It shows that 56% of respo ndents from age group 18 to 25 years are interested in energy drink. Figure 1 Willingness of various age-groups towards energy drink Source: Appendix 4 Similarly, 20% of respondents from the age group below 18 and 26-35 years age group showed their interest in energy drink. But only 4% of the elderly respondents are interested in energy drink. Thus, it can be seen that the highest number of people from the age group 18-25 years are interested in the energy drink. Figure 2 Willingness towards energy drink by gender Source: Appendix 5 The above figure shows that 68% of male population is interested in energy drink whereas only 32% of female population is interested in Energy drink. Figure 3 Willingness towards energy drink by location Source: Appendix 6 According to the above figure, most of the respondents from center of Copenhagen are interested in energy drink. 8% respondents from the Copenhagen region and 32% respondents from Sj? land region showed interest in energy drink. While analysisng the age wise consumption of energy drink which is illustrated in the figure below it has been seen that the data is bit conflicting. Figure 4 Age wise consumption of energy drink Source: Appendix 7 As shown by the diagram, those who almost never drink energy drinks are higher in age group 18 to 25 years. But again, those drinking from 1-2 cans per week are also higher number in age category 18-25 years but less ompared to those who never drink. But what can be concluded that those who drinks energy drinks they normally consume 12 cans per week and are higher in 18-25 years category. Analyzing the preferred occasions when customers usually like to drink energy drink, the research show that customers usually prefer it to mix with alcohol as their first preference and then drinking when they are tired. Figure 5 Occasional preference of Energy Drink by gender Source: Appendix 8 The above graph shows most of both females and males consume energy drink when they mix with alcohol. 2 females out of 35 female respondents (63%) and 19 males out of 42 male respondents (45%) said they consume it when they mix with alcohol. Similarly 43% of female and 40 % of male respondents answered that they take energy drink when they are tired. Likewise, 11% female a nd 33% male said that they take it when they go to sports. 14% of female and 21% of male chose energy drink when they are thirsty and 6% of female and 7% of male chose for other occasions. Figure 6 Customers willingness to pay for the energy drink Source: Appendix 9 Relating to the price it can be clearly seen from the figure above that 18-25 years age group which is the target customers for energy drinks are willing to pay 16-20 DKK for the energy drinks where as 26-35 years age group are willing to pay 10-15 DKK for the drink. 4. 2 Competitor Benchmark (Burn and Red Bull) 4. 2. 1 Analysis of Focused group interview: During the focused group interview, 8 out of 11 participants preferred Red Bull. Only 3 preferred Burn. When there was a discussion of product features like taste, flavor and effectiveness of the products; participants said that effectiveness of the product is important. During the blind test 26 participants were made to taste both Burn and Red Bull drinks blindfolded. Table 1 Preference of product by tasting without knowing the product (Blind Test) BurnRed BullBoth Total no. of participant (26)9152 The research showed that Red Bull was highly preferred by the participants with 58% appreciating the taste of Red Bull. Burn was preferred by only 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The illustration of various measures to which the consumer gave importance when buying energy drink is shown in the figure below. Figure 7 Customers’ emphasis when buying energy drink Source: Appendix 10 We found data of customers according to the importance they give to various measures or elements when they want to buy an energy drink. The above graph shows that 53% of the total respondents said flavor is very important when they buy energy drink. About taste, 60% said it is very important. None of the respondents said that it is not important at all. Talking about brand, only 19% said very important, 34% said important, 30% said not so important and 17% said not important at all. About price, 51 %( more than half population) said that it is very important. Only 5% said not so important and no respondents said that it is not important at all. So far as convenient place to buy is concerned, 29% said very important, 54% said important. When packaging is concerned 16% said very important, 29% said important 39% said not so important and 16% said not important at all. When it is about effectiveness, 44% said it is very important, 38% said important. Thus the analysis shows that flavor, taste, price, convenient buying options and effectiveness of the drinks are important for customers where as brand and packaging are not that important in buying decision. Based on the various factors to which the consumers give preference when buying energy drinks, comparative analysis between Burn and Red Bull has been carried out. This can be described from the figure given below. We asked the respondents to evaluate Burn and Red Bull giving them 4 options (Very Good, Good, Bad, Very Bad). But here in the analysis we have taken only two options as we think these two options are sufficient for comparative analysis. Figure 8 Comparison of Burn and Red Bull based on the various factors Source: Appendix 11 The above figure shows the customers preference between Burn and Red Bull on he various factors which are important for their buying decision. 34% of the total respondents said the flavor of Burn is good and 23% said very good while 48% and 29% said the flavor of Red Bull is good and very good respectively. Similarly, 39% and 13% of the total respondents said the taste of Burn is good and very good respectively while 52% and 29% respectively chose goo d and very good for the taste of Red Bull. As far as brand is considered, 39% and 26% said the Burn brand is good and very good respectively while 42% and 45% said Red Bull brand is good and very good respectively. When it is about price, 27% and 12% chose good and very good for Burn while 16% and 12% for Red Bull. 35% and 23% of total population said Burn is good and very good respectively when considering convenient to buy whereas for Red Bull it is 38% and 17% respectively. About packaging 36% and 22% answered good and very good for Burn while for Red Bull its 45% and 18%. Finally for the effectiveness of the product, 39% and 18% respectively chose good and very good for Burn while it is 45% and 25% for Red Bull. Thus the analysis shows that customers highly prefer Red Bull while relating to flavor, taste, and brand. On the other hand, with relating to price, convenient to buy and nice packaging, customers seemed to prefer Burn. So far as the effectiveness is concerned, Preference towards Red Bull is high but the difference is not so much. 5 Findings and summary of the analysis According to the analysis presented above, it can be seen that the energy drink market segmentation is more concentrated on the costumers between age group of 18-25 and that the customers are dominantly male rather than female. Looking at the geographic distribution the market segment is undoubtedly concentrated on Copenhagen with to some extent also in Sj? land. However, the other fact is also that since Copenhagen is the largest city with dense population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of energy drinks is that energy drinks are excessively consumed as a mix in alcohol and then it is consumed while people get tired. Also energy drinks are often consumed just 1 or 2 cans per week. Normally customers are willing to pay 16-20 DKK for the drink. The analysis shows that in general the customers give high importance to the flavor, taste, price, effectiveness and buying convenience while making their buying decisions of energy drinks and that the brand and packaging are not of importance for the customers. Keeping this in mind the competitor benchmark of Burn and Red Bull Red Bull clearly shows that though Red Bull being a new entrant in the Danish market it has succeeded in taking good share of energy drink market in Denmark. Red Bull is preferred by customers in terms of its flavor, taste which are important factor in general for customers while making their buying decisions. Similarly, with the effectiveness as well Red Bull is preferred by customers in comparison to Burn. Burn is preferred by customers in packaging which not of important factor for customers. But Burn still dominate Red Bull in terms of its easy availability at stores which is due to the fact that it is distributed by Carlsberg Brewery which is considered to have a very strong distribution channel in Danish market. (footnote) Again at price Burn is rated better owing to the fact that they are cheaper than Red Bull. Of course with the brand Red Bull is rated much better as it is an internationally recognized brand. Recommendations Based on above findings following recommendations have been suggested for Burn to improve its products, promotion and pricing strategy. The recommendations will be based on the marketing mix (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the research findings show that Red Bull has dominant preference by customers in terms of flavor, ta ste and effectiveness, therefore Burn has to come up with innovative product development in order to provide added value to its product so that customers preferences divert towards Burn. Therefore, considerable amount of resources and time should be spent on research and development of variety of flavors and appealing taste with its product. Since the market segment of the energy drink is mostly 18-25 years old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into consideration and the flavor and taste should be developed which is appealing while mixing with alcohol as well. 6. 2 Price Relating to the price, Burn is cheaper that Red Bull and realizing the fact that Red Bull is gaining market share it is wise to maintain its low price strategy. . 3 Place The research show Burn with strong placement but since strong distribution channel is its one of core competencies it has to fully utilize this competences to move ahead form Red Bull to place its products at all the convenient stores. The major priority should be given to Copenhagen since it’s the main market segment but again taking advantage of its well ma naged distribution channel it should also focus on other cities where Red Bull are not able to reach due to lack of experience with the Danish market. . 4 Promotion A well planned advertising strategy should be developed mainly targeting on the 18-25 years age group and again the male customers who are the major customers of energy drinks. Though Red Bull is world recognized brand, Burn also has its brand reputation as it is a product of world class Coca Cola Company. Thus advertising campaign should also be focused to create awareness of the Coca Cola brand among the customers while promoting Burn which can positively influence customers’ choice. Conclusion Based on the research analysis and findings, it can be concluded that within the Danish energy drinks market Burn is definitely getting a tough competition from Red Bull despite the fact the Red Bull is a new entrant in Danish market. Its global brand recognition has provided Red Bull with competitive strength which can b e a serious threat to Burn in coming future. Therefore it is a must for Burn to take timely action and initiate necessary marketing strategies to compete with Red Bull. Burn has low price advantage as well as strong distribution channel which provide Burn with an edge in the competitive market and therefore it needs to look more into product development and promotion strategy in order to compete with Red Bull and thus gain success in the competitive energy drink market. 8 References Books David Jobber. (2007). Principles and Practice of Marketing. UK. McGraw-Hill Education Pervez GH, Kjell Gr. (2005). Research Methods in Business Studies. UK. Pearson Education Bryman, A. and Bell, E. (2007). Business Research Methods. 2nd Ed. UK. Oxford University Press Burns, A. C. and Bush, R. F. (2006) Marketing Research, 5th ed. , Prentice Hall Kotler, P. and Keller, K. L. (2006) Marketing Management, 12th ed. , Prentice Hall Svend Hollensen, (2007) Global Marketing – a decision-oriented approach, Websites http://www. euromonitor. com/Soft_Drinks_in_Denmark http://advantageaustria. org/dk/news/local/Red-Bull-und-Shark. en. jsp http://www. aeofooddrink. com/34. php http://www. dietspotlight. com/burn-energy-drink-review/ http://www. redbull. com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866? =1242745950125#/product-FAQ 9 Appendices Appendix 1 Questionnaire Dear respondents, we make this survey in order to obtain more comprehensive knowledge about the energy drink sector in Denmark, particularly the two big brands: Burn and RedBull. So we would highly appreciate if you spend a few minutes answering our questionnaire. Your information will be treated anonymously! 1. How interested are you in energ y drinks? oVery interested oInterested oNot very interested oNot intererested at all 2. How often do you drink energy drinks? oAlmost never oFrom 1 – 2 cans per week From 2-5 cans per week oMore than 5 cans per week 3. ON WHAT OCCASIONS DO YOU DRINK ENERGY DRINKS? oWhen I'm tired oWhen I'm thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please specify in the box below) 4. Where do you often buy energy drinks? oIn the super markets oIn the bars oIn Seven Eleven oIn small shops (eg: gas station, kiosk etc) oOther (please specify in the box) 5. How much would you like to pay for an energy drink? o10 – 15 Kr o16 – 20 Kr o21 – 25 Kr oMore than 25 Kr 6. How important are the following factors when you buy energy drinks? Very important Important Not so important not important at all Good flavor Good taste Good brand Reasonable price Convenient to buy Nice packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you evaluate RED BULL in the following factors? Very goodGoodNot good-not badBad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 10. Do you have any recommendations for RED BULL to better meet your satisfaction? I don't know oI'm already very satisfied oI would recommend as follows: 11. How do you evaluate BURN in the following factors? Very good Good Not good-not bad Bad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 12. Do you have any recommendations for BURN to better meet your satisfaction? oI don't know oI'm already very satisfied! oI would recommend as follows: 13. What is your age? oYounger than 18 years old oFrom 18 – 25 years old oFrom 26 – 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland Appendix 2 Interview guide for focus group What criteria do people choose when they buy energy drink products? Are different flavors important? What occasion do they drink energy drink? Eg: when they’re tired, or mix with strong alcohol, etc. What product name(s) do they like? Why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull Dog viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 – 3-4 cans 4 – 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt minimum 8 af deltagerne Dog drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole. Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre†¦ Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale Men ville kobe den billigste hvis de stod mod hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer – for meget nogenhed – provokerende reklamer – mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald)